The hashish trade has lengthy been fragmented, each geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Applied sciences and creator of Cannaland, determined to take issues into his personal fingers.
With a background in renewable vitality, Mark Bonner brings a singular perspective to the hashish trade. He noticed the potential for a extra streamlined, environment friendly and safe strategy and got down to create it — a metaverse generally known as Cannaland. It’s the world’s first hashish platform powered by blockchain expertise, and Mark Bonner is on the forefront of the trade, main the cost for a extra unified, sustainable future.
Given his in depth expertise, our staff at Cointelegraph felt it was solely becoming to sit down down with Mark Bonner to debate his imaginative and prescient for the trade and the way the metaverse performs a task in it.
Cointelegraph: With all of the speak of the metaverse and what it will possibly do, many critics assume that the digital realm is just for fanatics. Would you agree they’re the primary goal market, or who would you recommend can profit from the metaverse?
Mark Bonner: The metaverse is offering the platform that can enable pioneers, thought leaders and decision-makers the chance to innovate and experiment as digital and nearly enhanced worlds evolve.
In Cannaverse Applied sciences’ Cannaland, whether or not you’re a model proprietor, a business-to-business (B2B) firm concerned in a specialised half or all elements of the hashish trade, or a canna-curious client who desires to study extra however finds navigating the dispensary setting a bit nerve-wracking, a metaverse panorama could be designed to offer an immersive expertise for not solely fanatics and customers, however a common B2B group as properly.
CT: What worth do you see an immersive expertise bringing to each your trade and the world at massive?
MB: In essence, the evolution of 2D Web2 in the present day to the Web3 3D immersive expertise of tomorrow will rework and outline how we work together, transact, function and in the end turn out to be productive in a digital setting that can in some ways transcend our bodily world’s Web2 capabilities in the present day.
CT: What verticals do you see the metaverse having an affect on?
MB: The metaverse is a strong device that may tackle a variety of verticals. One instance of that is within the realm of branding and promoting. By utilizing a metaverse platform, companies can create a 360-degree immersive expertise for customers. This permits them to work together with companies, companies and merchandise in a extra participating, interactive method. This may be particularly useful for B2B and business-to-consumer (B2C) corporations seeking to join with their viewers in new, modern methods.
One other vertical that may be addressed by the metaverse is the true property trade. By using digital land and property gross sales, customers should purchase and lease property in a digital setting. Moreover, digital options resembling procuring malls, shop-in-shop ideas and architectural options could be created to reinforce this expertise. These options open up a world of potentialities for builders and actual property corporations to create new, thrilling tasks that may be loved by customers in a digital world.
CT: Are you able to present a real-world use case to show how these verticals could also be utilized?
MB: Hashish carried adverse penalties for anybody rising, promoting and distributing the product.
That is the place I stumbled upon a real-world resolution to a real-world drawback. What if I may create an area the place you could possibly promote, make it doable to transact (with a local token) for a cannabis-related product and ship it, multi functional place? This was remarkable within the hashish group.
CT: What’s your imaginative and prescient for the hashish trade?
MB: Creating the world’s first hashish metaverse, pioneering hashish product advertising, manufacturing and merchandising with an modern blockchain cost system. Probably unlocking and empowering cultivators, growers, testing labs, producers, wholesalers, retailers, medical dispensaries and consumption lounges with the power to scale and monetize their manufacturers whereas straight addressing the prevailing gaps within the hashish trade.
Cannaland revolutionizes the worldwide hashish trade by connecting each side of the hashish and hemp communities in a digital sensible metropolis.
CT: What can customers count on from the world’s first cannabis-themed metaverse?
MB: Surrounding the buyer with companies, companies, merchandise and different interesting digital life-style objects, the metaverse encourages participation and transactions. The Cannaland platform provides digital land and property gross sales, together with buying and leasing property, and the creation of procuring malls and shop-in-shop choices, whereas additionally offering digital architectural options for purchasers. It has a cellular app for the simple buy/lease of land and its native token, in addition to a recreation app that enables customers to “play-to-earn” and “play-to-learn.”
Schooling is one other key focus for Cannaland, which provides Cannalearn, an area for collaboration with increased academic services, universities, medical doctors and researchers to check, publish and retailer related details about hashish. They hope to coach governments, authorities and universities about hashish and the trade, reasonably than punish those that partake in it.
When it comes to leisure, Cannaland provides a wide range of choices resembling music live shows, sports activities occasions, consumption lounges, edible occasions, interactive motion pictures, storytelling and socializing within the metaverse. It additionally provides metaverse tourism, with Cannaland digital actuality hashish cities changing into vacationer locations within the metaverse. This contains well-known hashish landmarks resembling Freetown Christiania in Denmark, Netherlands’ finest espresso retailers, Jamaica’s 4’20 Senty, MoBay Weed Run and Uruguay — the world’s pioneering hashish nation.
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