Jose Cuervo, the best-selling tequila model, is ready to launch the primary tequila distillery within the metaverse. They may do that in Decentraland on Sunday, July twenty fourth, to have a good time Nationwide Tequila Day.
In regards to the Metaverse Tequila Distillery
On July twenty fourth, Jose Cuervo will formally open its Decentraland doorways to the very first metaverse tequila distillery through the Decentraland platform. As per a press launch by the corporate, the brand new distillery “reimagines the IRL distillery expertise in a means solely the metaverse can create, all whereas paying homage to the expertise one might have at Jose Cuervo’s La Rojeña distillery in Tequila, Mexico – Latin America’s oldest operational distillery.”
Customers who need to go to will be capable of create their very own digital cocktail while studying about tequila. Additionally, folks will be capable of meet like-minded others within the drink.
As a part of their go to, customers will be capable of undergo the ‘metadistillery’, enter the Cuervo Discovery Backyard, attend the Piña Pool Get together. Then, undergo the Barrel Maze, journey by means of the Crystal Filter Portal and eventually go to The Familia Bar.
That is actually revolutionary, and it locations Jose Cuervo within the historical past books as they open the primary place of its variety within the metaverse, particularly one of many high ones, Decentraland.
Jose Cuervo is a tequila model run out of Mexico by the Beckmann household, who’re descendants of the unique founders. The corporate sells a fifth of the tequila consumed worldwide. Additionally, as of 2012, they bought 3.5 million instances of tequila within the US yearly. Which accounted for a 3rd of the US market.
The model was formally launched in 1795, making it 227 years outdated. It holds an enormous historical past. This consists of King Ferdinand VI of Spain issuing a grant to Don José Antonio de Cuervo in 1758. The grant was to reap the crops which finally went on to make tequila.