American rapper and actor Snoop Dogg has been revealed as one of many co-founders of a Web3-powered reside streaming app referred to as “Shiller” — including to yet one more Web3 partnership for the well-known hip-hop artist.
The app is described as a “reside broadcast platform” that goals to mix Web3 expertise with real-time live-streaming content material. The rap star has been named as a co-founder of the app together with expertise entrepreneur Sam Jones.
Prepare for the Web3 reside stream revolution!
Say goodbye to the middlemen and howdy to true creator empowerment with Shiller!
— Shiller (@shiller) February 11, 2023
It follows a wave of Web3 partnerships by Snoop Dogg within the final yr.
In April final yr, Snoop Dogg partnered with Sandbox metaverse to launch an NFT assortment referred to as “Snoop Avatars” and launched a hip-hop single titled “A Laborious Working Man,” which was later accompanied by a 50,000-piece NFT drop.
The rap star additionally partnered with Yuga Labs — the crew behind Bored Ape Yacht Membership (BAYC) and CryptoPunks — to carry out on a metaverse-transformed stage at MTV’s Video Music Awards on Aug. 29.
Snoop Dogg additionally not too long ago partnered with crypto on line casino Roobet, the place he’ll function the agency’s “Chief Ganjaroo Officer,” according to a March 1 assertion from Roobet.
As for Shiller, blockchain will function closely within the platform, permitting content material creators to “token-gate” their streams and promote nonfungible tokens or different merchandise from e-commerce web sites.
These content material creators will be paid out in cryptocurrencies akin to Ether (ETH) or NFTs, which will be cashed out as fiat.
It was slated for a January launch however has been delayed till April, based on Shiller’s newest update on March 2.
Creator financial system motion
The launch of Shiller seems to be a part of a broader creator financial system motion the place Web3 will doubtless play a task.
Whereas “Web1” enabled customers to write down HTML and skim content material, “Web2” enabled user-to-user interactions — which was delivered to the plenty by a couple of social media monopolies, akin to Fb, Google and YouTube.
The “Web3” motion goals to get rid of these intermediaries by offering creators with full possession over their content material and the monetization that flows from it.
Associated: Music NFTs are serving to impartial creators monetize and construct a fanbase
Decentralized messaging platforms are starting to emerge too, with one named “Damus” making an attempt to grow to be a “Twitter killer.”
Backed by Jack Dorsey, Damus went reside on the Apple App Retailer on Feb. 1. It’s constructed on a decentralized community that permits encrypted end-to-end personal messaging, referred to as “Nostr.”
The platform comes with built-in Bitcoin (BTC) funds on the Lightning community.