“Micro-videos” have taken the world by storm — with quick, viral clips grabbing the eye of as we speak’s youngsters and forming the subsequent era of social media.
However there’s one platform that had pioneered this idea a lot sooner than the likes of TikTok, Instagram and YouTube — and even Vine.
Coub launched within the spring of 2012, and the premise is easy: Every video is as much as 10 seconds lengthy and performs on a loop with a full-length audio monitor or music, permitting to kind distinctive audio-visual mashups. The clips are often known as “coubs.”
Now, contemporary from celebrating its tenth anniversary, the social community is entering into the world of Web3 with a brand-new strategy to monetization.
As a part of the transition, Coub plans to deal with “watch-to-earn” — unlocking new alternatives for creators and viewers — full with a built-in nonfungible token (NFT) market.
With over 11 million month-to-month customers as of Could 2022 and greater than 105 million energetic contributors every year, the platform goals to construct on these sturdy foundations, empower its devoted group, and usher within the subsequent era of social media.
Coub says its strategy to video represents a “actually progressive and impactful multimedia format,” packing as a lot content material and substance as attainable right into a microscopic 10-second timeframe. Given how as we speak’s web customers, together with Technology Z, are centered on immediate non-verbal communication, this couldn’t be extra well timed.
The web site claims to supply a brand new imaginative and prescient for media content material platforms which are suited to the “possession period” as Coub describes as we speak’s social media panorama. In addition to a brand new breed of Web3 providers monetized for viewers and creators alike, creatives can take pleasure in direct, peer-to-peer interactions with their viewers via NFTs, decentralized apps and a “watch-to-earn” strategy.
Coub.com intends to take this evolution additional and broaden the idea — empowering the group to regulate each facet of the platform’s future, from the kinds of content material obtainable to the way in which rewards are distributed throughout the ecosystem.
How will it work?
All Coub customers will take part in “watch-to-earn” by default, gathering rewards for his or her common every day actions on the platform: views, likes, feedback and reposts. And, after all, the creators importing “coubs” can be compensated for all these interactions with their content material.
Whereas hopping on board is easy, there are many enjoyable potentialities for extra engaged customers. Viewers and creators will progress from stage to stage, growing rewards by watching extra coubs, unlocking achievements, and gathering customized statuses. From every day challenges and treasure hunts for “hidden gems” to cutting-edge contests, there’s a lot to maintain the group busy.
There may be, after all, an finish objective. Customers will have the ability to alternate collected rewards and spend them in numerous methods on the platform, akin to buying NFTs of their favourite movies. Collectors could have a large library of high-quality content material to select from — a treasure trove of viral movies that includes traditional web memes, modern artwork, anime, gaming and extra. That locations the platform in stark distinction with many upcoming NFT artwork marketplaces, dominated by AI-generated profile image collections with “pre-programmed shortage” and newbie graphics with little rhyme or motive behind the asking value.
And in an fascinating twist, potential consumers will have the ability to scrutinize the recognition and viral potential of a tokenized video via open, clear statistics on Coub.com, that means it’s attainable to forecast how they may carry out.
Mechanisms are additionally in place to guard the standard of the NFT market. An inventory payment is required to unlock rewards era, whereas a community-driven validator community will assist shield the web site from spam, reuploads and undesirable content material.
A brand new group has been driving the corporate’s growth since April 2022. After months of rigorous analysis and evaluation of obtainable blockchain options, Coub.com has been utterly revamped from a standard streaming service to a cutting-edge Web3 app that’s already in energetic beta testing. One of many trade’s main blockchain safety audit companies is presently analyzing Coub’s infrastructure, and the platform says it’ll be able to deal with the wave of customers speeding to hop on board and be part of the newest watch-to-earn craze.
The mission says a really decentralized, blockchain-driven structure is at its core, with customers given entry to safe, noncustodial wallets to retailer their NFTs and watch-to-earn rewards. Finally, the objective is to supply a seamless, easy expertise that’s straightforward for everybody to entry — even those that aren’t all too accustomed to how crypto works. Coub believes this strategy received’t have an effect on buyer retention or deter new customers, and as a substitute, it’ll flatten the educational curve for informal customers eager to embrace on-chain digital property.
Trying forward, the location’s NFT market is about to launch within the third quarter of 2022 together with a beta model of its watch-to-earn monetization mannequin. A brand new #Crypto video class can also be going to launch, that means we might see much more crypto-centric content material popping up on the location.
A worldwide community of social influencers can be established via an envoy program. Plus, there can be a contemporary model of Coub.com for customers to take pleasure in and an awards ceremony in celebration of the location’s most sensible creators.
Given how coubs could be embedded on all main social networks, these movies might be coming to a chat close to you very quickly.
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