15 June 2022 11:58, UTC
Studying time: ~3 m
Yves Saint Laurent Beauté (YSL Beauté), the enduring model of the L’Oréal Group, is embarking on its Web3 journey, beginning with Non-Fungible Tokens (NFTs), because of a collaboration with company Wunderman Thompson.
Yves Saint Laurent Beauté and its journey into NFTs and Web3
The NFT YSL Magnificence Golden Blocks
NFTs are conquering all sectors, a lot in order that even the sweetness large Yves Saint Laurent Beauté of the L’Oréal Group needed to start out this new journey.
In keeping with studies, it appears YSL Beauté is about to launch its first drop of 10,000 free NFTs on 15 June, which can give those that request them, together with Vivatech guests and followers of the @YSLBeauty Instagram and Twitter accounts, entry to the model’s Web3 ecosystem.
In observe, these are 10,000 NFTs referred to as Golden Blocks minted on Polygon’s blockchain that might be accessible by way of the YSL Magnificence Pockets app, a pockets developed in collaboration with Arianee.
As soon as granted entry, customers who’re followers of the sweetness model will be capable to be part of future drops, in addition to unique experiences comparable to artist fan tokens developed in collaboration with the P00LS platform.
Yves Saint Laurent Beauté and the entry to its Web3 ecosystem by way of NFTs
YSL Beauté’s technique of utilizing NFTs as entry to its Web3 ecosystem is sort of uncommon and distinguishes it from different manufacturers.
On this topic, Stephan Bezy, CEO of YSL Beauté stated:
“To us, web3 holds the promise of intensified experiences, the place inventive reinvention and real feelings collide. On this path into the unknown, we consider there’s room to play with the codes of magnificence, to push the boundaries of creativity and expertise and to assist form a bolder current. All on the sting of actuality”.
Not solely that, as early as 21 June, because of the partnership with P00Ls, there’ll already be the first two musical artists, Agathe Mougin and Kittens, for whom the primary fan tokens might be launched, inviting the neighborhood to attach immediately with them.
Pierre-Nicolas Hurstel, CEO of Arianee, additionally commented on this:
“We’re delighted to allow YSL Beauté to enter into web3 with our end-to-end resolution. From minting NFTs and distributing them to the model neighborhood, to leveraging them with token-gated content material, utility and a brand new era of digital relationships, the model makes use of our platform to its full extent”.
From the sweetness trade to movie and leisure
Lately, NFTs have entered the movie trade with producer Ridley Scott utilizing Non-Fungible Tokens to finance the manufacturing of his new Ethereum movie.
Not solely that, even the well-known Oscar-winning actor, Anthony Hopkins, has publicly shared his ENS identify and requested Jimmy Fallon, Snoop Dogg and Reese Witherspoon for recommendation on shopping for his first NFTs.
On the identical time, Jim Carrey additionally claimed to personal his first NFT Artwork, the Devotion paintings.