South Korean metaverse platform ZEP has unveiled a essential alliance with the worldwide Layer 1 blockchain platform, NEAR Protocol. This transfer highlights ZEP’s technique of using NEAR Protocol’s dependable and user-friendly community to collaborate with main IPs and onboard new customers.
NEAR Protocol is understood for its tailor-made blockchain community, which is right for large-scale, user-focused providers. It has proven stable development amongst Layer 1 blockchains this 12 months, with its purposes constantly rating excessive on DappRadar. This uptick signifies NEAR Protocol’s dependable infrastructure and rising enchantment within the area of blockchain purposes.
ZEP’s Trajectory
ZEP was created by a partnership between Supercat and NAVER Z’s Zepeto. It has proven exceptional progress since its beta launch on November 30, 2021. The platform has 1.3 million month-to-month lively customers and eight.3 million customers for 2021, attracting home and worldwide stakeholders. Furthermore, with a robust basis within the South Korean market, ZEP goals to enterprise into Japan and Southeast Asia later this 12 months.

Mark Mi, NEAR Protocol’s Gaming Director, has underlined the possible advantages of the partnership. The settlement will assist develop NEAR’s ecosystem into the metaverse. The plan contains integrating numerous gaming dApps and different content material from NEAR to form the expansion of ZEP in Web3.
In response to Mark, “This collaboration with ZEP is a big alternative to develop the NEAR ecosystem into the brand new realm of the metaverse.” He provides, “We’ll proceed to try to reveal NEAR customers to varied content material in several areas. By collaboration with dApps within the content material and gaming fields based mostly on NEAR, we are going to help ZEP’s enterprise growth within the Web3 area.”
In direction of Web3 Integration
ZEP provides a dynamic digital atmosphere the place customers can seamlessly navigate, talk, and work together inside a vibrant neighborhood. It permits the creation of digital chatrooms that mirror real-world settings reminiscent of places of work, lecture rooms, social occasions, and enterprise areas.
On the ZEP platform, customers even have the chance to personalize their expertise by customizing their avatars, reflecting their distinctive identities. The platform enriches person interplay by the mixing of hyperlinks, paperwork, movies, and interactive sport components.
NEAR Protocol and ZEP’s partnership goals to find new enterprise fashions and emphasize the creation of Web3-focused options. This may enhance the comfort and expertise for builders and customers. Collaboration between ZEP and its companions will improve the person expertise within the ZEP metaverse by integrating Web3 know-how for the distribution and issuance of varied digital belongings.